so here's th thing
BT, (for example) complain that the bbc's iplayer (for example) causes too much traffic.
well, huhn - now I susbscribe to the internet at a given data rate because that is what is advertised - note this is a _download_ rate - I am already getting a massively erduced uplink speed to prevent me messign up the net as a small customer, and that is fine (and partly due to technology and physics limitations of ADSL on copper).
but when they sold me a service, they should have thought "oh, maybe he'll actually use it" - note I have a solid 8Mbps...
and when the BBC connect a large scale data center to the net (at some large scale price)
maybe the service provider should think "hmm, wonder why they're doing that" and think about who they are (oh, the bbc - maybe they want to let people download programmes later)
so when they service provider complains about the content provider "causing too much traffic", recall AT& complaining about google "causing load" and wanting a slice of the action
whaty is really going on is that company A failed to realise company B was going to be a success, and is now upset it didn't and is trying to remove neutrality as a threat (stick) to get a part of company B's profit. Nevermind that there was nothing whatsoever except lack of imagination stopping company A being in the business company B provided (oh, ok, so in BT's case, there was a long running rule about being a TV company....however this didn't stop them making money out of selling capacity to TV broadcast companies, and now, thanks to Ofcomm, is going away anyhow).
No, sorry, this is getting silly - nonetheleast because they "blame" is the wrong direction - blaming the BBC because the BBC's customers use BT's customers to use BT's network is surreal. You sell some folks a network, (and get a monthly fee, AND a lot of them upgrade as fast as they can pay more to get the upgrade) then complain when they use the network. Doh. what business did you want to be in then, is it?
(BT is a bad example, I admit due to the old no-TV rule) - so add your own.
Now look at Virgin's new "all you can eat" music subscription service proposal , and big stick if you do anything bad (they disconnect you) - this sounds like dubious practice to me...