So the head of virgin media says net neutrality is
a load of thingummybobs
Good for him. So as anyone will say, if you run a zero sum game, you better come up trumps. So if he intends to give more to people that pay more no matter where they go to, he better be prepared to explain why he is giving less to others. An alternative model of the world is to simple give people what
their line rate indicates they should get as a proportion of any current bottleneck,
like you get (mostly) today with TCP and the current IP world. Then there is the server side - I suppose virgin (like AT&T threatened to ) are goign to ask Google and Yahoo and CNN and BBC to cough up lots otherwise they'll throttle their traffic, and oh dear, where did all their customers go....
Of course, if you want to grab headlines, then making claims based in fantasy is great, but why not have a modicum of basis for them?
How about: "Virgin will give discounts to customers whose traffic was treated worse today"...?
that might take some business off of other ISPs...