1. so here's my idea of reference writing
I only every write 3 references - the person asking me for one as to pick one of my pre-canned references, and I will only sign if it what they pick matches my belief about them - oh, and i charge 1 euro (stable currency of choice)
2. here's my idea for conference reviewing and PC management
we have PC meetings after all the reviews are written - how about we haver the meeting just after all the papers are submitted and (modulo conflicts) the pC meet to choose who reviews what - this
a) calibrates them
b) socialises them
c) load balances (from each according to her needs, to each according to his means)
then we dont need another meeting - everything else can be done online
3. choosing PCs - easy - ask potential PC members (mostly from pool of PC members from this or related conferences in previous years) to furnish th PC chairs (and conference organising ctttee if there is one) with 2 or 3 example reviews of papers accepted in previous years - these are used to judge if the potential PC members understand the job (fairness, accuracy, etc).
4. alternative, use my reference scheme above - there are only really 9 different kind of reviews (7 if you are in CS theory) so we publish those, and authors submitting papers pick which reviews they think it, and the PC reviewer signs it if she agrees, and doesn't if he disagrees.